Strategic Measurement

Developed a comprehensive data analytics infrastructure at SideChef, revolutionizing data-driven decision-making and enabling targeted customer insights.
Led company-wide media data transformation at Galderma,
improving data accountability, digital fluency, and media
measurement, driving meaningful business value.
Spearheaded Meta measurement framework implementation
at Galderma, optimizing marketing and advertising strategies,
resulting in a 50-300% increase in return on Meta investments.
Managed 50+ projects at Analytic Partners, achieving an
average 20% ROI improvement using Marketing Mix Modeling.