Data & Human Insights

Conducted 8 meta-analyses of 1000+ international research
studies at Nestlé, deriving new digital marketing insights for
20%-300% improved ROIs.
Devised a consumer digital data strategy for the entire group
at Galderma, driving marketing decisions and enhancing oneto-
one communication.
Implemented advanced analytics techniques at SideChef,
uncovering user behavior patterns and enhancing customer
engagement.
Devised bespoke Consumer Journey and Audience
Frameworks at Nestlé, optimizing media activations and digital
campaign effectiveness.