Responsibilities: working with clients to create best in class marketing measurement, data analytics, and generate insights to drive business growth.
Example projects: Agile measurement framework to drive business growth across all 4Ps of marketing. Agile geo experimentation at scale using google cortex, combining store level sales data with targeted media delivery to measure in-flight incrementality of media activities. B2B media measurement strategy creation and implementation, linking media activities to revenue growth

Provided strategic leadership for insights and analytical tools, led investigations and improvements of global advertisements, developed innovative measurement frameworks, conducted meta-analyses of
international research studies, and delivered training programs to enhance media and data literacy, ultimately driving brand equity, creative efficacy, and improved return on investments.

Led the company-wide media data transformation, creating a global dashboard, optimizing digital investments, establishing marketing academies, and spearheading the implementation of the Meta measurement framework, resulting in improved data accountability, actionable insights, and significant growth across Galderma’s portfolio.

Managed high-profile clients, utilized marketing mix modeling for actionable insights, and mentored junior professionals to enhance analytical skills.

Established a data analytics framework and data strategy, and developed AI products based on millions of recipe interactions to provide new offerings to clients. Worked in an agile team with a focus on delivery, managing a team of data scientists. Established campaign KPIs, created presentation templates, and delivered impactful client presentations.